Assignment 2.1

Both the email and the press release are very unprofessional. Starting with the explanation of the email, the subject line was not even capitalized, an event doesn’t seem very exciting without the title capitalized. The writer also doesn’t use proper email format. You should always address the recipient by name or “to whom it may concern” and space down to begin the body of the email. The body of the email in this case isn’t very informational. This is the spot where you should explain why this event/exhibit is important. Nothing is “newsworthy” due to a holiday unless it is actually something that people want to know about. Assuming your reader and the audience would be interested is ignorant and again, unprofessional. The picture attached to the email has nothing to do with the exhibit, to our knowledge, since we have no idea what this exhibit is.

Moving on to the news release and where it also went wrong, the format is not correct. The spacing is off and instead of breaking it down into categories they writer should have explained the exhibit in greater more exciting depth. The body of a news release is the space where you tell why this is important and where you make your news something to care about. This part of the news release looks more like a poster for the event. Then scrolling to the next page, and page after that is where some serious explaining happens. This however is the wrong approach. No one wants to read a long news release such as this one. The information is ok, but the call to action isn’t making me want to attend.

In summary this entire story, both email and news release is a bore do to the writer. I would’ve liked to see something more creative and enticing.

Assignment 2.2

FOR IMMEDIATE RELEASE:

Greenscape Inc. the First of Many to Move into Central City

Minneapolis, MN / May 1, 2017

The rebuilding process has begun. Detroit will be the new home of energy efficient manufacturer, Greenscape Inc. The city is happy to welcome the company after their announcement to rebuild downtown early last year. This will be the first of many large businesses to move into the area, with and effort to clean up the Central City.

25-Stories tall, and the first of its kind to be LEED-certified, Greenscape will set the stage for businesses to come with the help of Weber and Associates, the architect on the project. John Gray, the leading project manager agrees that this will be the project of the year! “We at Weber and Associates are honored to be working on such an important project. We cannot wait until the building plans are revealed.”

The biggest proponents for this relocation is the leadership team at Greenscape, Inc., They feel strongly that this is the right move for the company. “Stacey, Mike and I couldn’t be more satisfied to finally have all of our partners under one roof. Not only do we feel this relocation will benefit the processes of which we do business, but it will be a positive work environment for all of our people.” Says Laura Townsmen, Director of Processes. Michael Donn, President & CEO, and Stacy Kingston, CFO agreed that this is a step in the right direction.

Rudolph and Sletten, the contractor of this enormous project are setting a date for completion of December 27, 2018.

Please contact R.J. Gannon, Project Representative at:

920-540-5605 | rjg@ginc.relocation.com |123 E Johnson Ave, Green Bay, WI 54301

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FACT SHEET

• Greenscape Inc. is a leading manufacturer of energy efficiency products.
• The company first opened it’s doors in 2001, as a sister company to Avalanche Group.
• Avalanche Group, a company that specializes in green technology, was the original founder of Greenscape in 2001. Soon after the launch and success of Greenscape Inc., Avalanche Group was bought out.
• Greenscape Inc. is led by a group of high qualified individuals, Micheal Donn, President & CEO, Stacy Kingston, CFO and Laura Townsmen, Director of Processes. This team of three has been together since the beginning of Greenscape Inc. and has led the company to great success.
• Greenscape is a $6.5 billion company that leads the industry of energy efficient products and processes.
• The company currently employs 9,000 partners and stations many of their employees at multiple locations.
• With the construction of the new building in downtown Detroit, the company hopes to unite their employees under one roof and also allow room for growth in the future.
• With the move to Detroit, along with construction, design and maintenance, Greenscape Inc. is planning on hiring many new partners.
• The final construction date is planned for late December 2017. Greenscape Inc. will move into their new home office after the new year.

Assignment 2.3

What’s the buzz? It’s Minnesota Zoo’s Bug exhibit! Over 1,000 live bugs will be on display. The exhibit opens May 1 at 12pm. Our Senior Insect Advisor will be available for interview, along with Zeke the Tarantula. Be sure to stop and chat with Zoey, our Bug artist who locates the insects we bring in for this show. At 2:30pm we will be staging many of the bugs for free photography, we will provide fact cards on the insects as well. Come learn and interact with these fascinating bugs!

  

Assignment 2.4

If I were creating a digital media kit for Tetra Corp., about fish feeding and concepts around that topic there are a few things I would include. I would first provide a summary of what my product is. I think it would make sense to first start out with stating why Tetra Corp. is reputable in this area and on this topic.

Then I would begin in with the idea of the food pyramid, describing how it works and why this type of food balance is important. I would then describe the food groups that make up the pyramid and why those foods are the most beneficial. I would then include a fact sheet about the pyramid to back up any questions the operator may have.

Another part of the media kit that is important is the “extra” materials. I think it would be helpful to include a feeding table document for the operator to fill in as they use the pyramid. You can explain that they should fill in which types of food they are feeding, at what times and document the progress of the fish as well. This is something that can be trackable and both Tetra Corp. and the operator can see results from.

A final addition to the kit, could be success stories with pictures and examples of “meal plans” from other fish feeding pyramid users. These stories will bring this product full circle and create that want for the product and plan as a whole.

 Assignment 2.5

Facebook Social media post

Target Public/s: Families, Bug Watchers

 

“What’s the Buzz? Minnesota Zoo is buzzing, that’s for sure! Come check out the new exhibit that is crawling with fun on May 1st! Starting at 12pm the doors open, leading you through the butterfly garden and on to see even more spectacular creatures. Come, stay awhile, but don’t let the ants eat your lunch! Find more at www.mnzoo.bugexhibit2016/1000.com ”

Twitter Social Media Post

Target Public/s: Families, Bug Watchers

 

“Buzzzzzzzz in to the Minnesota Zoo on May 1st to check out their new Bug Exhibit. Over 1000 bugs to observe and interact with! The exhibit includes a butterfly garden, a working colony of leaf-cutter ants and the world’s largert spider! #DontBScared #Buzzoo4you”