Media Trust Crisis: Election-Coverage Survey Reveals Few Americans
Truly Believe News Media Reporting
The article conveys some alarming statistics about the uncertainty
our society has about the news and politics. Polls just released raise concerns
that 86.4 Americans feel that the news and media around them, attempt to
influence their political and personal views. That statistic, just one of many
that conclude that there is a higher power controlling content everywhere.
Another topic that seems to be on the forefront of newsgathering
is social media. A poll says most Americans are following the news mostly due
to social media scanning. Facebook and Twitter users are browsing their feeds
only to stumble upon a political conversation or battle between friends of
opposite parties. These stories the only that people are truly keeping up on.
Due to Americans not having faith in their news reporters they turn to their
friends and acquaintances to get in the know.
The importance of this article is to bring attention to us in
Public Relations, in Journalism and in other areas or of influential
positions. We need to restore the faith in the news, and tell the story of the
facts and only that. If America cannot trust the news outlets and the stories
they are telling they will soon lose faith in the freedom we all have to share
our story as well.
The encouragement to report on facts has to come from within, and
soon enough we will all be within an organization and have the opportunity to
influence others on what to do and what not to do. It is important that we take
our learnings and teach the world as well. It’s our responsibility to be the
generation that restores the faith in news and reporting.
BullDog Reporter Link:
Political Brand Personalities: Three PR Takeaways from This Year’s
Election
This is arguably one of my favorite articles because it shines
light on a younger generation, our generation displaying poise and
accuracy when talking a big game. Brianne Kistler nails it as she describes
some of the key factors that this Election’s PR Managers are clearly missing
out on. Kistler reminds us all what three important elements to live (PR) by.
She discusses endorsements. What your or your client's brand must
align with. Does it make sense, it is the right move? Interestingly enough, a
study showed that although influential political figures may back a candidate,
the connection with a celebrity will always take the cake. She describes that
yes, Obama siding with Hilary showed a spike in numbers, the better increase
was when George Clooney backed the female democrat.
Another topic Brianne brings up is the “Pivot” importance. Early
in the race candidates likely throw stones at the individuals running against
them in their own party. But once they become the forerunners of their sides,
they soon begin to find flaws in the opposing candidates. Many don’t
realize that the Pivot is much about party embracement rather than dissing the
other person running. A strong party will unite and make calls as one, and this
act definitely rounds up the troops.
The last thing the young PR professional notes is a key thing to
remember is Branding Yourself. This topics closely touches on the idea to align
yourself with the right supporters, but it takes it steps further with our
accessibility to social media. Politicians and others in the public eyes are
constantly posting on platforms. This is something that if done right, can win
over an audience in a click of a post/share/like button. When you see
individuals of public nature opening up about real topics and sharing their
real thoughts, viewers feel more connected than ever. Posting can make the
difference in this year's election especially. We see the constant
unprofessional comments from one candidate to the knee jerk reactions of
another. Although realness is what we as a society are longing for, keeping a
clean mark on your brand is something even more important.
These key insights from young PR professionals are things we
should all take note on. Not only are the suggestions outstanding, they are
relieving to hear coming from one of our own. Remembering the three topics when
voting in November is also something that makes its mark on our decision. Do we
want a candidate to be endorsed by the right people, strengthening their party
and branding themselves appropriately? #yeswedo
Bulldog Reporter Link:
Hi Alison,
ReplyDeleteGreat choices for this week! There are always so many top trending stories it's hard to chose sometimes! I particularly liked your first news story because social media has a huge impact on our every day life. I didn't know the specific numbers, but I don't find it surprising that so many people think that social media plays a role in trying to influence their political views. More often than not, when I am on Twitter, I see tweets about some political campaign and also a lot of campaigns that are influencial in regards to a particular topic. While I think this can be a good thing, it is also bad. I have numerous phone conversations with my grandma in regards to political issues and we never agree, and it leads to an argument. It's how social media users interpret the information that really makes the difference. Great post, I'm curious to see how this will continue to impact social media and users in the future.
Alison,
ReplyDeleteI agree with Brittany that your choices for these stories were really good. I liked how you were very specific in your outlines, but it was still easy to understand everything you were saying. Great job!
Hi Ali,
ReplyDeleteI liked your first article! I think it enhances the importance of ethics and truth in journalism. So many people rely on social media for their information and knowledge on politics, but many times, the information isn't correct in the posts. It's interesting how those certain articles influence the opinions on political matters so easily.
Alison,
ReplyDeleteIt was a good idea that you chose the topic pertaining to the people trusting the media in this day and age. I say this because I am one of those people that believe that all the media isn't true. I believe that the media created false stories and also hypes some stories up. If the whole world starts believing this same thing then no one would believe any news report that is released.
Allison-
ReplyDeleteGreat choices! As many of the others said, I also really enjoyed your first article. There's no question that social media is becoming bigger and bigger every day, and it plays a huge role in impacting everyone and just about everything.
Nicely done!